A.G.C
Art Direction
2020
A.G.C & Friends
November 2019 Paris based collective A.G.C reached out to me with the idea to develop and create a concept for their new musical experience. I proposed Ataraxia: an ancient greek philosophical term that translates “unperturbedness“, “imperturbability“, “equanimity“, or “tranquility“. In short, the ultimate form of keeping an even keel.
After 4 months of working on the project, A.G.C produced and created 5 electronic and cinematic experiences inspired on 3 graphic pieces I did. The environment was then complemented with different promotion clips, a small booklet of the project and glitched artwork for the pre-released disclosure.