MORPH

A-Korn Architects is a family-owned, Colombian construction and architecture studio.  They came to me at a time of significant change with the aim to create a brand for a new business model, shifting from a B2B to a B2B2C company.

The project was Morph, a modern form of housing where residents share living spaces and a set of interests, values, and intentions. Based in Medellin, but with the intention of expanding to different cities, Morph gives the householder the flexibility of living or renting their apartment while enjoying different recreation spaces such as pools, deluxe gyms, lounge bar and many more. 

Challenging the classic notion of luxury, I helped A-Korn to focus on a different story, one of crisp light-filled co-living, by infusing art direction that evokes sophistication and nature.